How do I use AI advisor recommendations?

Open Sidebar → Attribution → Recommendations to see ROAS-driven suggestions ranked by impact — each card explains what to do and why, but Decisa never applies anything for you.

Before you start

• A workspace with the Attribution module active.
• Tracked conversions and ad spend data — recommendations are built from your ROAS numbers, so an empty workspace produces an empty page.

Steps

1. Open Recommendations

   Use Sidebar → Attribution → Recommendations. You can also reach it from the "Top recommendations" card on the attribution dashboard via the "See all →" link.

2. Pick a time window

   Use the selector at the top right (for example "Last 30 days") to choose how much history the advisor analyzes. Windows range from 7 to 90 days.

3. Read the Summary

   The "Summary" card at the top condenses the situation. A line below the title tells you where it came from: "Generated by AI advisor — verify before acting." or "Deterministic summary from the rule engine."

4. Review each recommendation card

   Every card shows the rule that fired, an impact badge ("High impact", "Medium impact" or "Low impact"), the campaign it concerns, what to do, and — in italics — why. Some cards add suggested action chips and a "Confidence 85%"-style score.

5. Act where you manage your ads

   Recommendations are advice, not buttons that change your campaigns. Apply the suggestion in your ad platform, or — if you use Decisa's campaign management — through the review-and-apply flow, where every change is previewed before it runs.

What happens next

• Cards refresh whenever you change the time window, so you can compare a 7-day spike against the 90-day trend.
• High-impact items float to the top — the subtitle says it plainly: "ROAS-driven suggestions, ranked by impact. Each one explains itself before it asks you to act."
• If there is genuinely nothing to flag, you see "Nothing to recommend" with the note "We will not invent issues to fill this page." — that is a healthy result, not an error.

Gotchas